The almanac / Edition 01
Read the number.
Keep the context.
Find the metric you are reviewing. Each guide starts with the answer, puts our readings beside public benchmarks and shows what to change next.
- 0106 Nov 2026 · 6 min read
Average CPM in India: what sales campaigns cost
Compare Indian D2C Meta CPM from five brands with a dated public benchmark. See the sales-labelled range and calculate what impression costs mean for orders.
- 0206 Nov 2026 · 6 min read
Average order value: benchmarks and better baskets
Average order value is revenue divided by orders. Compare a five-brand Indian sample with dated public data, then build baskets that leave more contribution.
- 0306 Nov 2026 · 6 min read
Ecommerce ROAS benchmarks: set a profitable target
Set ecommerce ROAS from your margin. Compare a five-brand Indian agency sample with dated public benchmarks, then calculate the return your orders need.
- 0406 Nov 2026 · 6 min read
What is a good CTR? Meta and Search benchmarks
Compare Meta and Google Search CTR with dated agency and industry benchmarks. Learn which clicks to count and what to fix when clicks fail to become orders.
Published 6 November 2026. Agency sample: 08 Apr to 05 Nov 2026. Sample and calculations.
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