The measurement
Revenue definitions, attribution windows and click types. We align the reports so the comparison answers your decision.
The review desk / Free benchmark review
Your last 90 days.
A clearer next move.
Send your last 90 days. Boring Commerce places your account against relevant benchmarks and your own history, then shows where the gap costs most.
Book the free review ↗For Indian D2C founders and growth teams.
What we examine
Definitions before verdictsThe ad economics
Meta and Google efficiency, prospecting versus retargeting, and the relationship between acquisition cost and margin.
The order economics
Net revenue per order, discounts and fulfilment losses where you can provide them. A bigger basket has to carry its costs.
The next decision
Whether the priority is creative, a landing page, campaign structure or retention. You get the priority and the outcome to track.
From export to action
How it works
- Book and agree the scope. Share your store URL and the decision you are trying to make.
- Send aggregated exports. We request the fields needed for the review. Flag gaps, currency and changes in tracking.
- Discuss the findings. We show the reference points and the first change we would prioritise.
- Keep a written action note. It records the priority gap, the proposed change and the measure of success.
What the comparison can tell you
Boring Commerce runs paid growth across Meta, Google and marketplace ads, creatives, landing pages and retention. The review connects your measurements to those decisions. We assess delivery and support issues through their effect on contribution and growth.
The action note combines relevant category references with your own prior periods and break-even economics. You leave with a ranked plan for the next decision.
Questions from the review desk
Is the benchmark review free?
Yes. The review is free and carries no obligation to hire the team. Book a call to agree the scope and the exports needed.
What should I send?
After booking, share aggregated daily ad spend and outcomes, store net revenue and orders for your last 90 days. Include metric definitions and known gaps. Remove customer names, contact details and addresses. Never send passwords or access tokens.
Will you give me a category percentile?
We use category benchmarks where the sample and definitions match, alongside your own history and break-even economics.
How do you choose what to fix first?
We connect the performance gap to contribution: what it costs today, which change addresses it and what outcome will show that the change worked.
Do I need to provide account access?
Aggregated exports are enough to start. Any additional view access is agreed with you after booking. The review does not change campaigns or store settings.