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<rss version="2.0"><channel><title>D2C Performance</title><link>https://d2cperformance.in/</link><description>Dated benchmarks for Indian D2C operators. Use AOV, CTR, CPM and ROAS to decide what to fix, with dated agency data and public benchmarks.</description>
<item><title>Average CPM in India: what sales campaigns cost</title><link>https://d2cperformance.in/benchmarks/average-cpm-in-india/</link><guid>https://d2cperformance.in/benchmarks/average-cpm-in-india/</guid><description>Compare Indian D2C Meta CPM from five brands with a dated public benchmark. See the sales-labelled range and calculate what impression costs mean for orders.</description><pubDate>Fri, 06 Nov 2026 03:30:00 GMT</pubDate></item>
<item><title>Average order value: benchmarks and better baskets</title><link>https://d2cperformance.in/benchmarks/average-order-value/</link><guid>https://d2cperformance.in/benchmarks/average-order-value/</guid><description>Average order value is revenue divided by orders. Compare a five-brand Indian sample with dated public data, then build baskets that leave more contribution.</description><pubDate>Fri, 06 Nov 2026 03:30:00 GMT</pubDate></item>
<item><title>Ecommerce ROAS benchmarks: set a profitable target</title><link>https://d2cperformance.in/benchmarks/good-roas-for-ecommerce/</link><guid>https://d2cperformance.in/benchmarks/good-roas-for-ecommerce/</guid><description>Set ecommerce ROAS from your margin. Compare a five-brand Indian agency sample with dated public benchmarks, then calculate the return your orders need.</description><pubDate>Fri, 06 Nov 2026 03:30:00 GMT</pubDate></item>
<item><title>What is a good CTR? Meta and Search benchmarks</title><link>https://d2cperformance.in/benchmarks/what-is-a-good-ctr/</link><guid>https://d2cperformance.in/benchmarks/what-is-a-good-ctr/</guid><description>Compare Meta and Google Search CTR with dated agency and industry benchmarks. Learn which clicks to count and what to fix when clicks fail to become orders.</description><pubDate>Fri, 06 Nov 2026 03:30:00 GMT</pubDate></item>
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